10% OFF our entire store with coupon code "10OFF" at checkout

I recognize that women of all ages want to be seen, noticed, flirted with and valued.

There is no age limit to those desires. Many women believe we cannot have that kind of attention later in life because of the societal message we've heard since birth. We are led to believe that as we age we lose value. We are told that only youth is attractive. This insidious message can haunt women at a deep psychological level. For many women, as soon as the first grey hair appears or wrinkle becomes noticeable, the battle against time begins. We use all the cosmetics that claim to wipe away our age. Some women go to the extent of cosmetic surgery.The money spent on Botox, collagen injections, and hair dye keep the beauty product companies thriving. Women go to endless measures in a futile attempt to fool themselves and others.